The environment in areas affected by the Great East Japan Earthquake is changing significantly as people move to temporary housing and face the first winter season after the disaster. Shiseido is continuing its aid initiative by arranging for Beauty Consultants to conduct Beauty Support Activities and by donating cosmetics sets.

Shiseido provided assistance in shelters immediately after the earthquake, including donations of relief money and dryshampoo that can be used without rinsing off with water. The Company also implemented Beauty Support Activities to offer cosmetic service free of cost, provided 30,000 cosmetics sets, as well as helped to produce information by providing content for community FM and special disaster-related FM radio stations and disseminating beauty-related information via local newspapers for people in shelters.

In early December, Shiseido will donate additional cosmetics sets to enable people in temporary housing in the affected areas to live more comfortably. Cleansing foam, skin lotion, foundation and lipstick were distributed in spring. For winter, the cosmetics sets will also include lip cream and hand cream as well as shampoo and conditioner.